CARLOS ANGULO
CARLOS ANGULO
CARLOS ANGULO
AUDIOVISUAL & DIGITAL CREATIVE
I am a bilingual Creative Director with 10 years of experience. I've worked in diverse settings, from advertising agencies to global media companies. My ideas come from cultural and entertainment insights, strategic thinking, and strong attention to detail.
About me
Coca-Cola
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Toyota
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Starbucks
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HBO
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Fender
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New Balance
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Johnnie Walker
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Kellogg's
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Expedia
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Sprite
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Don Julio
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Bushmills
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Tequila Camarena
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Sabritas
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Coca-Cola • Toyota • Starbucks • HBO • Fender • New Balance • Johnnie Walker • Kellogg's • Expedia • Sprite • Don Julio • Bushmills • Tequila Camarena • Sabritas •
Branded Content
TEQUILA CAMARENA
Camarena Tequila was looking for a second season of Todos Los Tacos, one of VICE’s most popular food series.
So we share the passion for Mexican culture through the lives of proud taqueros of three of the main cities of the US.
TOYOTA
Toyota wanted to connect to its young Asian-American audience and convey the electrifying vibe of the Corolla GR.
In the Noisey series Six Hours, we presented Thuy, an American-Asian artist with a new R&B project.
NEW BALANCE
New Balance wanted to connect with their female audience on a personal level to showcase their running shoes.
Alongside Refinery29, they launched All Out, showcasing the preparations before a running competition.
TEQUILA DON JULIO
In 2018, Tequila Don Julio launched a cultural platform to help Mexican artisans and wanted to go further.
We created a documentary that portrays the lives of different artisans and the struggle to keep their work alive.
Film
JOHNNIE WALKER
In 2021, Johnnie Walker reached out to Virtue to launch a global campaign about enjoying the city after a full year of social distancing.
For the Mexican ad, we honor the iconic venues and the multicultural scenes of the city, connecting the brand with the reignited urban nightlife.
XTRA FLAMIN’ HOT
Sabritas, the #1 snack company in Mexico, wanted to relaunch their product line Flamin' Hot, a super spicy multi-brand family.
We borrowed the visual codes of animation and psychedelic films, to represent the addictive flavor of this unique acid-spicy snack.
SPRITE
Sprite reached out to Virtue to refresh their communication. They wanted to close the gap between them and Gen Zs on social media.
The result was three different films. ‘Toxic’' addressed the troubles of toxic relationships with a tongue-in-cheek tone and fresh visuals.
Want more?
HBO SIEMPRE, LUIS
It’s 2020 and HBO is about to release the documentary Siempre, Luis. With COVID-19, all ideas about screenings were out of the question. So we create a mural about the Diaspora, alongside different videos explaining different decades of Latine history.
*Read the Adweek article here.
*See how it became an art exhibition.
SUPER RAINBOW WASH SOAP
Our team was sick of brands jumping on the rainbow bandwagon every Pride.
So we partnered with activist icon and drag queen Marti G Cummings to make a bar of soap, sold it, and donated the proceeds to the wonderful Ali Forney Center.
FENDER
Fender wanted to introduce their Player Series guitars to today's digital musicians, so we partnered with Spliced and producer OG Parker to create a premium guitar sample pack.
Users submitted their licks on IG, and our producer selected each track, creating a sound collection credited to all the players.
Agencies.
VICE Media Group | Virtue World Wide | Flock by Isobar | AC McGarry Bowen | VMLY&R